A Look At Don Ressler And Some Of His Ventures

Who Is Don Ressler?

Don Ressler is an entrepreneur, business executive and investor. He is most famous for his role in internet based startups and e-commerce at https://www.facebook.com/public/Don-Ressler. Fitness Heaven.com was Don Ressler’s first online business. It was later acquired by Intermix Media.

After this acquisition, Don Ressler would team up with future business partner and the former chief operating officer at Intermix Media, Adam Goldenberg to create their own company called Alena Media. At Alena Media both Ressler and Goldenberg worked to create an e-commerce and performing advertising division that was profitable to the tune of hundreds of millions of dollars.

Intermix, would eventually be acquired by the media conglomerate company known as News Corp in 2005. The new owners ignored the highly successful online marketing and sales platform on techstyle.com developed by Don Ressler and his partner Adam Goldenberg. They left Intermix shortly after News Corp took over.

Read more: New Sizes for JustFab

After leaving Intermix, Don Ressler would team up again with Adam Goldenberg. They also managed to convince some former Alena Media colleagues to work with them to help them launch their own business. The fruit of their labor would be a firm first known as Brand Ideas, but later renamed and called Intelligent Beauty. This company was a direct to consumer selling business.

The first business launched by Intilligent Beauty was known as DermStore. It was an online skin care, beauty hair care and cosmetics retailer on Brandettes. Today DermStore has the second largest sales volume for online based skin and beauty products. Intelligent Beauty contines to hold a stake in the online store, along with the Target Corporation.

Another venture that Don Ressler helped to create is the online subscription based clothing retailer called JustFab. Ressler helped create it in 2010 and has worked with actress Kate Hudson to market and expand the brand.

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