Banco Bradesco is a big bank in Brazil. In the first quarter of 2017, Bradesco had a record-breaking net profit of R$9.3 billion. The shareholders are happy, and foreign investors are coming back to take advantage of the opportunities that exist in Brazil. Brazil is a BRICS nation, and the country has one of the world’s richest deposits of natural resources. But a devastating recession was not kind in the largest country in Latin America over the last four years. Unemployment, inflation, political corruption, and high-interest rates hurt Brazilians and many of them live well below the poverty line. But Bradesco and the other banks managed to make money during the recession years. The insurance policies, government bonds, and bank investments gave most banks a healthy bottom line in spite of the economic conditions.
The Board of Directors of Banco Bradesco give their CEO Luiz Carlos Trabuco high marks for his contributions to the bank. Luiz is a 40-year veteran of the Brazilian banking industry. His banking career began in a small Brazilian town, so he is familiar with the trials and tribulations that his clients face every day. The 57-year-old Luiz Carlos Trabuco knows what it takes to make the bank money, and he also knows what his clients want from Bradesco. They want convenient banking hours, lots of ATM locations, and better interest rates. So Trabuco gives his customers what they want. Bradesco has 3,900 service points across the country, and there are more than 900 ATMs in bank branches, plus interest rates are coming down. The bank employs more than 100,000 people, and all of those people receive customer service training, thanks to the employee programs the bank has in place.
CEO Luiz Carlos Trabuco has a lot to smile about these days. But Trabuco is always smiling during his long work days. Bradesco is the second largest private bank in the country. But the recent addition of an HSBC subsidiary puts the bank in striking distance of Banco Itaú for the number one position. Trabuco has a grassroots approach to banking, and that approach is paying off. Luiz supports the social and environmental programs the bank offers the people of Brazil. Trabuco believes in giving back to the communities, so Bradesco bank branches support the local economies through various bank initiatives. And Trabuco also supports several national programs like the Carbon Disclosure Program, the Brazilian Green House Emissions Program, Companies for Climate Change, and Global Compact. For the last six decades, Bradesco has given students a chance to do better and feel better about the future through the bank’s educational program.
Bradesco is large enough and has enough assets, to coast through the banking world, but that’s not Trabuco’s style. Luiz knows how to get things done without creating a lot of turmoil in the process. His degree in philosophy from the University of São Paulo, and the fact that Luiz has the knowledge and the experience to make the right decisions gives him a solid grasp of the issues facing his bank and the banking industry. Trabuco knows how to manage people. When he was vice-president of Bradesco Seguros, the insurance arm of the bank, Trabuco was able to turn that division into a major profit center for the bank. The 2017 first quarter results prove Trabuco is doing the same thing on a larger scale as the CEO of all bank divisions.
There’s more to say and more to learn about Luiz Carlos Trabuco’s management abilities. Luiz is the type of person that focuses on the positive, and he faces challenges with confidence and resolve.
Find more about Luiz Carlos Trabuco: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901