All business owners understand something very important. They know that they must be able to capture an initial market share and keep it there. They also know that they must thing about ways to expand their markets into other areas. Today, such areas for many companies include both stores in person and retail marketing efforts online. One company owner who has been able to grasp the importance of marketing online is Doe Deere. Doe Deere has created an entire empire from her ability to sell cosmetics online. What began as a small line of products intended to showcase her creativity and perhaps help her get sales has increased to a full company with a great deal of success. In the process of creating this company, Doe Deere has been to show her many skills.
Understanding The Markets
Perhaps the most important thing that Deere demonstrates is the customer is always king. The customer is one who will buy a product when given the right product. Finding the right product has been very much the goal of Doe Deere since she first began. Her first client was actually herself. She looked around at the rows of makeup she saw in the stores. Doing so did not make her happy. Everything she saw there lacked something. That something was color. She wanted a vibrant world of happy color to match the playful looks she was creating. Colors like brown and blue simply would not do for her. In a flash it came to her: she would be her own market. She would be Lime Crime‘s first client.
Reaching Out To Others
Not content to create cosmetics for herself, she knew others must surely share her own worldview. They must also feel that something is lacking. It was then that she knew there was a market just waiting for her. A market that would surely know as she did that cosmetics should also be about just about every single color in the rainbow and then some. Her own world began to take shape. She would move forward. She would help tap into a market that others had not been able to see. In doing so, she would help transform the ordinary world of cosmetics into a world of bountiful and expressive color. Her world would be one that everyone, of every age, could follow with great glee.
Since those early days when she was a market of a single person, her company has seen massive and explosive growth. And yet she’s never lost sight of what truly motivated her in the first place: love of what she does. Today, she tells others that the secrets to creating a company that works are many and great. But it all starts in the same place for her over and over again. That place is her heart and her ongoing ability to listen to what others happen to say and what they want. It is this quality that will help her continue to succeed.
To learn more, visit https://www.limecrime.com/pages/our-founder.